Who hasn’t happened at least once to discover the presence of a beautiful bakery, tucked away in a corner of the city? Attention to detail and style, a wide range of well-presented products. Style comes from the personality of the baker, the one who works by night and sells by day.

That of the baker is a tough profession that cannot be improvised, as specific technical and professional skills must be acquired before starting one’s own business. A specialized professional who not only knows the industry and the target market, regulations, techniques, and the health properties of bread, but is also endowed with great passion and a marked affability. The baker always has one main goal: to meet the needs of the customer by offering a simple and quality product.

The baker is a professional figure capable of dialoguing with the consumer:

• He knows how to listen. He observes the customer and grasps their needs.
• He pays attention to all the people who enter his bakery and works to improve the quality of his service. Always remembers what a customer’s habits are, what he appreciates.
• Actions: kind gestures that do not go unnoticed. He manages to establish a cordial relationship with the customer. Courtesy and professionalism are the ingredients of his vocation.

All this, combined with cleanliness and respect for hygiene standards, makes the bakery not a passing store but a gathering place. The customer will feel enveloped by the smell of simple things and feel at home.